Welcome to the workshop that will completely knock the socks off of anything you ever thought you knew about marketing your photography business. This is not your average workshop. You won't be marketing the same way after you leave. In fact, after the 2 days you spend in this intimate, hands-on workshop environment in Teri Fode's boutique studio set in luxurious Granite Bay, you'll have a completely new marketing strategy that will be implemented before you even leave to go back home.
After 10 years of being in the business, Teri Fode is opening up her studio for the first time to photographers, teaching the very strategies that were used to build her business after walking out of a 6-figure corporate job. She replaced that income swiftly and intentionally, using savvy, planned marketing combined with a well branded message.
Are you ready to take your business to the next level by using intentional, proven strategies? Are you willing to roll up your sleeves and learn the marketing methods that very few photographers are using in our industry? Because if you are, you've found the very vehicle that will help you voice your brand to the world, with style.
What your peers are saying:
"This VYB Workshop Workbook is priceless. I got what I came for in the first 90 minutes...with 15 hours of workshop to go." -Dawn Sela, Dawn Sela Photography
"THE best investment you can ever make in your business is coming to this workshop. It was absolutely amazing...it blew me away. There was so much information. So incredible!" -Carly Keowski, Carly K. Photography
"Teri provides action-packed details that are extremely well organized with boots-on-the-ground action items and push-marketing strategies that can be done right away!" -Michelle Recine, owner of Michelle Adams Modern Photography
"I seriously would have paid double for this workshop." -Shayna Hardy, Shayna Hardy Photography
"If you have to sell a child to come to this workshop, do it. It was worth every single penny." Fabiana Loverde de Huffaker, owner of Fabiana Beatriz Photography
"The learning never ends! Teri continues teach us in our private workshop-Face Book group long after we've returned home. She's at our fingertips to ask questions...even after the workshop has ended!" -Beverly Williams, Chuck Williams Photography
"The best investment you could ever make in your business is coming to the VYB Workshop. It was absolutely amazing and it blew me away. There was so much information!" Carly Keowski, Carly K Photography
The proof is in the pudding. Several attendees literally said "I would have paid double for this workshop".
"This is THE best money I have ever spent on my business! Seriously, I have learned so much. I've been to a lot of workshops and this was the best one I've been to. In my book: Jesus first, Teri Fode second!" -Jaki Good Miller, Jaki Good Miller Photography / Diamond Status PPA
"The Voice Your Brand Workshop is an incredible experience that is filled with intense learning, advanced social media concepts and sound business advice. All mixed with light-hearted moments, friendship and laughter. I left the workshop with a year's worth of marketing planned, several pages of concepts to implement and my limitations (self-imposed or imagined) squashed. My biggest take-away is that I know have a plan and reailze that I can maintain my marketing with a dedicated 2-hours a week. It was truly one of the most valuable workshops I've attended." -Amanda Nelson, owner of Amanda Nelson Photo
"One of the most amazing things is that Teri has created this amazing community (in this intimate workshop of 10 women) that I just met and yet I truly believe I can rely on them for anything. And that's really hard to do in this day and age but it's because of her personality and who she attracts into her circle. She is a complete open book. I got my money's worth after the first 2 hours on the first day (with 15 hours left to go). I heard Beverly Williams say that at the first workshop on Periscope and that's what made me buy my seat...it's true. If you have to sell a child to come to this workshop, do it." Fabiana Loverde de Huffaker, owner of Fabiana Beatriz Photography
"The Social Media Calendar itself is worth it's weight in gold! I actually have an entire year's worth of marketing planned...Teri told me exactly how to do it and I can't wait to get back and implement it! I always measure the worth of a workshop on the return of investment...not only will I have a return of my investment monetarily, but time-wise too. Just all of those things you have in the back of your mind, needing to be done for your marketing, are all written out for you by the end of the workshop. It is fantastic and worth every single penny!" Kristi Franklin, owner of Kiki's Corner Photography
“This workshop was fabulous and I loved it! I would pay double for it. I've made a decision to invest in people and education that I truly believe in personally; people I trust and that I would trust my business with...and that's Teri. The VYB Workshop was totally worth it." Shayna Hardy, owner of Shayna Hardy Photography
“The content that Teri gives is amazing. Not only is the verbal content incredible, but the tangible items alone will catapult your business to the next level. You've probably been to a workshop or convention where you think 'I kind of got something out of this but the small group conversations were the best...' or at least I know I have before...but this workshop was not like that. The content Teri gives you is amazing. Truly. If your photography business is suffering or is doing fabulous, this workshop will help you. Plus, the education and support continues even after the workhsop is over!” - Beverly Williams, Owner of Chuck Williams Photography & Founder of Senior Year Magazine
In the last segment, you will learn how to pull it all together in a beautiful, stunning presentation that speaks your brand message. Understanding how to create the presentation of your images online that stays true to your brand is key in reaching your target audience. This is where you will begin to learn how to stand out from the other photographers in your market, through planned, strategic, cohesive marketing.
The key is using a step-by-step plan. There's a process, timing and strategy. Get them all right, and you will make high impact in your market via your marketing. This is where you will learn how to elevate your message and voice your brand to the world, with style.
"This workshop has been amazing...and the environment is amazing too. I think part of that is that Teri draws incredible "like-minded" people to her because she's so incredible and it makes for the best environment to learn in! I've other places where it wasn't so much like that...this workshop is truly the best." -Marla Lisman, Bigshots by Marla
"Every question I had was answered before I could even ask it! I kept writing down questions to ask...and then she would answer them in the workshop---plus so much more than I expected! This workshop was very well worth the money." -Karen Savignon, Karen Savignon Photography
"Teri is super authentic, very informative, and this workshop was cross-genre so it crosses platforms no matter what you specialize in. It was definitely worth it!" -Dena Finley, Dena Finley Photography
There's a lot to learn and you are going to be immersed in new information, how to implement, how to take action. That's why you are going to love V The Workbook. It's all of the information you've learned in class (plus more), right at your fingertips to refer back to, learn more, absorb later. Additionally, you will receive a flash drive with all of the templates and info listed and mentioned in the curriculum above, the "VYB Content Editorial Calendar Create for Photographers", and an in-person demonstration, right before your eyes using Apple TV showing how Teri Fode "actually creates those fashion videos".
But one of the best-received "bonuses" at the VYB Workshop is the "after-workshop" bonus. The learning never stops because you will have direct access to Teri in your own private Facebook group created just for those in your 2-day workshop. After spending 2 days together, you will find a unique bond and will have created business friendships that will last long after the workshop. No other photographers will be added to your group, so it will be your "safe place" to ask business questions without the world of Facebook seeing what you are working on. And...Teri is very active and accessible long after you've flown home.
"The VYB Workshop Workbook is worth its weight in gold. It's priceless." -Dawn Sela, Dawn Sela Photography
"This workshop was amazing...it was exactly what I needed to re-boost and re-energize to re-motivate me and my business!" -Shawna Munger, Baily&B Photography
ANNOUNCING THE ONLY VYB WORKSHOP BEING OFFERED IN 2018: YOU WON'T WANT TO MISS THIS ONE.
ONLY WORKSHOP FOR 2018: JANUARY 28 & 29, 2018 (Very few seats available; if your deposit goes through, you have secured a seat.)
SOLD OUT: August 7 & 8, 2017
SOLD OUT: March 20 & 21, 2017
NO OTHER DATES WILL BE RELEASED FOR THE YEAR 2018: Interested in other online education from Teri Fode? CLICK HERE
1895 (includes lunches & dinners -4 meals; payment plan available if desired, see below)
PAYMENT PLAN AVAILABLE | Pay in full and save 100 + after W/S Bonus Mentoring OR use our payment plan: 3 payments (deposit of $695 is the first payment with 2nd and 3rd payments of $600.00 due every 30 days thereafter via Paypal or other). All payments must be paid prior to the workshop.
OPTIONAL PAY-IN-FULL WITH SAVINGS | Save 100 on total investment when paying in full (contact Teri Fode directly to make arrangements to pay in full at registration --- you may process registration with $695 now to hold your seat and then contact us within 24 hours to pay in full with applied savings.) Pay in full bonus also includes a 1-hour "after the workshop" one-on-one mentoring to kick-start the implementation of your marketing once you are home.
PAYPAL AVAILABLE | Contact Teri Fode directly at contact page and we will arrange
PLEASE NOTE: Registered Attendees will receive the VYB Workshop contract and agreement which includes a non-compete clause, together with travel and accommodation suggestions for planning your trip within 24 hours of registration. Registration fee is non-refundable, however, may be transferable to a qualifying registrant at the sole responsibility of the paid Attendee.
STUDIO: Teri Fode Photography Studio located at 5540 Douglas Blvd, #130, Granite Bay, CA 95746 in the Quarry Ponds Center
AIR TRAVEL: You will want to fly into the Sacramento International Airport as Granite Bay is a suburb of Sacramento, approximately 30 minutes from the airport
HOTEL: There are many hotels within 10 minutes from our studio in both Rocklin and Roseville. We will send a list of recommendations to registered attendees.
Note: Travel and accommodations are not included in the price of the workshop
NOTE: We are feeding you! All you have to do is GET HERE!
PRE-WORKSHOP RECEPTION: 7:00pm Saturday evening (the night before the workshop starts) We will be hosting a reception at the studio the evening prior to the workshop to meet, greet and tour the studio so we can start right into the course curriculum on Sunday morning. While this is not a requirement to attend, we highly suggest arriving early enough to attend and meet everyone.
DAY 1: Lunch, Dinner, Snacks all day (we're working late!)
Day 2: Lunch, Working Dinner, Snacks all day (another late night)
Note: Our recommended hotels all provide breakfast
While all of the offered materials, free resources and information on this site are available without restriction, the VYB Workshop is restricted to anyone within 100 miles of zip code 95746 and 95765 (please contact us for an exception). In this course, Teri shares the very inner workings of her business; thank you for understanding.
WHO SHOULD ATTEND? Photographers who want less overwhelm in their social media and marketing should attend this course. Also, those that want to have an intentional marketing strategy with everything that they post online; those that want to convert their followers into true customers through targeted marketing. Photographers that want to rock their online presence through automated systems (because after all, you have a life). And finally, any photographer that is tired of not making money with their senior model/rep program and wants to a solid program that will elevate their senior brand in their market. Please note: this workshop is cross-genre. Teri also photographs younger children, younger families and has marketed to newborns/maternity. This program is applicable to all photography genres that need to know how to market to the right audience and convert them into paying clients.
WHO SHOULD NOT ATTEND? The photographer that is successfully converting followers into solid customers online, is confident in their social media marketing strategy, has the next year of marketing planned, is already working "deep" and doesn't feel spread too thin, is rocking their segmented email list which is successfully converting via multiplied opt-ins, has their marketing plan automated, and is happy with and loves their Senior Model/Rep program.
WHAT SHOULD I BRING? Mobile device and charger; business collateral items (branded items); laptop optional
CAN BEGINNERS ATTEND? This is for the professional photographer that is new to having a planned, strategic marketing plan but has a basic understanding of Instagram, Face Book and posting a blog post. You don't have to be amazing at any of those yet, but you will be when we are done. You do not need to have or understand Snapchat or Twitter. You do not need to have an email list yet (but if you do, you are going to learn how to elevate your email marketing). Attendees should have an understanding of their camera and how it works (this is not a "how do I shoot in manual course"). If you are new to the senior genre, this is an excellent course for you as well as for the experienced senior photographer.
WILL I BE ABLE TO SLEEP THAT FIRST NIGHT? A little. We're working late. We have a lot to cover and you have a business to elevate.
“This was one of the best investments I've made...I knew I would get my money's worth but was blown away. If you are struggling in your marketing or your business or need to know how to put the pieces together, you definitely need to come to Teri's VYB Workshop. It was so worth it." -Lynne Watkins, Owner of Lynne Watkins Photography
"I have such a blueprint to take home and I can't wait to get back to implement it! I was the only guy here at the VYB Workshop---don't let that hold you back, ha! It was totally worth it. Teri (and Don) are the most genuine people you will ever meet. I was so blessed to be here and learn this information!" Clark Sanders, owner of Clark Sanders Photography
"You might think my review is biased because I'm Teri's sister. But let me tell you the truth...I've known Teri for 47 years and you would think I do exactly as she does with my marketing. But I've always struggled with that part of my photography business. We talk a ton on the phone like any sisters would, but I just couldn't grasp what she was really doing and I have always asked her 'how in the world do you get all of your marketing done with how busy I know you are?!' and she would try to help me and share her methods but honestly, I had to do this workshop of hers to really understand. Up until this workshop my marketing has been a train-wreck. You can see for yourself on my social media accounts. But now, I have a real plan. I get it! After all of these years I actually, really get it! Let me tell you, I'm blown away. I knew my sister had it going on, but her strategies and the details of it all are amazing. And yes, I feel pretty lucky because I have her in my back pocket now...but I had to do my part and learn it first. I'm so excited for my business marketing now!" -Heidi Hendrickson, owner of Double Exposure Photography
"It was great. I absolutely loved it. I learned so much and can't wait to do it." -Stephanie Ormiston, Whisper Wishes Photography
"I learned so much that will help my business. I can't wait to get home and start doing it. It was an amazing workshop!" -Ruby Love, Ruby Love Photography
Teri Fode specializes in Seniors, with 7 out of 10 clients being a high school senior and the other a mix of teens and families and headshots. Photographing Senior Guys is a big part of her senior business and she will be sharing her entire "Senior Guys" marketing program (outlined in the course curriculum, above).
The Styled Model Photo Shoot will include 3 models from Teri's senior model team. You will learn the various stages of makeup she includes in her model shoots and senior sessions (from guided makeup tips, to enhanced makeup to full-on makeup application) plus how to price makeup in both model shoots and senior shoots so that it still makes sense for you. Also included will be the complete model shoots from styling with mood boards to collaboration to implementation.
PLEASE NOTE: Registered attendees will receive the VYB Workshop contract and agreement which includes a non-compete clause, together with travel and accommodation suggestions for planning your trip within 24 hours of registration. Registration fee is non-refundable, however, may be transferable to a qualifying registrant.
At this time, no further "in-person" workshops are on our radar. HOWEVER, if you are interested in online education by Teri Fode, please get on the "Notify Me" list here...