SIMPLE VIDEO TOOLS
FOR YOUR VIDEO PLATFORM STRATEGY
VIDEO CONTINUES TO BE NUMBER ONE
Video and Live-Streaming continue to be the NUMBER ONE MARKETING TOOL going forward! It exploded the past few years, and it's going to grow.
Are you ready for it? Have you been gearing up and positioning your business to use Facebook and IG Live? How about Instagram Stories and/or IGTV?
Don't ignore this amazing and powerful way to stand out in your market.
Video has become the FAST-TRACK to engaging with your audience. Did you know that it's fast becoming the number one way that consumers are experiencing a brand? That's HUGE.
Our audiences LOVE these platforms and they want to see MORE of our brands...more authentic engagement, more live tutorials and live demos and live snippets behind the scenes.
This VIP section of my website offers you a list of HANDY-DANDY GADGETS & GIZMOS for your live-streaming and videos! These are tools that will enhance your broadcasts.
Keep in mind, you don't NEED any of these tools to start using live-streaming or videos...you really only need your MOBILE DEVICE! But after a few broadcasts you'll love these extra tools that I've come to love.
Here they are (NOTE: These are not affiliate links...I do not benefit from the purchase of these products in any way. These are simply the very products I use and like the best. Please feel free to research further if you desire):
Links to various video gadgets and gizmos for video platforms:
A list of ideas to inspire you for your business
REMEMBER THE 3 E'S TO GREAT CONTENT AND INCORPORATE AT LEAST 2 OF THESE FOR GREAT ENGAGEMENT:
Be ENERGETIC , Be EDUCATIONAL, Be ENTERTAINING (energy+entertainment=WIN)
NOTE: The below ideas are for Professional Photographers. If you are a Realtor, Makeup Artist, Crafter or other, adapt these ideas into your own business and think about what you can do “behind the scenes” and “a day in the life of ______”.
1. PHOTO SESSIONS: Create an engaging story for each of your clients. Ideas to use are below. TIP: Mix it up! Tell your stories in unique and authentic ways, and don't do the same exact thing for each one. Keep your audience guessing and engaged:
Pre-session (snaps of her clothes, ideas, planning outfits, pinterest ideas)
Arrival of client/signing in
Makeup tips during the application from you or mua
The "1st look" when she sees her makeup in the mirror
Laying out the clothes
The shoes (get creative)
The accessories & outfits (on a hanger, holding them up, etc
This or That questions with your seniors
Reveal each outfit as she is dressed
Action, walking to each location, the scope of the location
Details in between
Conversations with teen and mom
Questions about "where are you going to college" on video
Behind the Scenes photo shots of you
Snippets of your set up
You, sharing info about your client or the setup or the shoot
Singing your chalkboard or whatever is unique to your studio experience
Receiving a branded gift or tee or ?
That's a wrap photo
Packing up/ walking into the sunset
2. AROUND THE STUDIO: Where is your studio located? How are you set up? Do you have a space? Do you go to the client? Share it!
Products around the studio
Your style closet/hanging new pieces
The snack/coffee bar
The reception area/sales area
Through the window
Hanging new product
Your chandelier/other unique furniture or props
3. OTHER IDEAS: Get creative. Think "a day in the life of a photographer...come into my creative world..."
Planning an event (the planing, the set up, the details, the bts, the takedown)
Branded ANYTHING (snaps of anything with your logo)
Editing (your process---you at the computer---creating and editing)
Final photos (show the whole process: the shoot, the edit, the final)
Products (receiving them into the studio/unboxing)
Client pick up of product
Client testimonials (HUGE on video---very powerful)
The client at the ordering appointment (arrival, during, happy client leaving)
Your model meetings (seniors at the meeting, after the meeting, bts)
"As seen in" --- don't forget to share photos of your article in a magazine, or featured on an IG account
Shopping in a popular store that is big with teens
Eating in a restaurant that again, is big with teens
Snapchat Takeovers by your teen clients
4. GET PERSONAL: You have to test the waters on this and do what is best for you and your brand. You'll see me share snippets of my personal life but I've tested what works with my audience and keeps my teens engaged and following me. Remember: 80% content that is native to the platform and 20% sales.
I INVITE YOU TO FOLLOW ME ON INSTRAGRAM TO OBSERVE HOW I USE IT TO CONNECT WITH MY AUDIENCE WITH REAL RELATIONSHIPS.
@TERIFODE ON INSTAGRAM