Thank you for tuning in to the recent SNAPCHAT STRATEGIES FOR PHOTOGRAPHERS SERIES!
While many of you were able to watch live or at least catch it on the replay, some of you missed parts of the series all together.
This will fill in the blanks, PLUS there are lots of valuable links to LEARN the basics of Snapchat as well as learn extra tips that are new on the app that you might not be using.
Remember, Snapchat is engaging to the GEN-Z teens primarily due to it's "authenticity" factor: pull back the curtain and let your audience experience your brand in an "unstaged" and "raw" way.
Teens love this --- they choose to work with brands based on "liking" brands and they want to see the face behind the logo.
LINKS TO RESOURCES TO LEARN THE BASICS ABOUT SNAPCHAT:
9. ALL ABOUT SNAPCHAT TROPHIES (JUST FOR THE FUN OF IT)
A LIST OF IDEAS | CONTEnT YOU CAN CREATE ON SNAPCHAT
REMEMBER THE 3 E'S TO GREAT CONTENT AND INCORPORATE AT LEAST 2 OF THESE FOR GREAT ENGAGEMENT:
Be ENERGETIC , Be EDUCATIONAL, Be ENTERTAINING (energy+entertainment=WIN)
1. PHOTO SESSIONS: Create an engaging story for each of your clients. Ideas to use are below. TIP: Mix it up! Tell your stories in unique and authentic ways, and don't do the same exact thing for each one. Keep your audience guessing and engaged:
- Pre-session (snaps of her clothes, ideas, planning outfits, pinterest ideas)
- Arrival of client/signing in
- Makeup application
- Makeup tips during the application from you or mua
- The "1st look" when she sees her makeup in the mirror
- Laying out the clothes
- The shoes (get creative)
- The accessories & outfits (on a hanger, holding them up, etc0
- This or That questions with your seniors
- Reveal each outfit as she is dressed
- Action, walking to each location, the scope of the locaiton
- Details in between
- Conversations with teen and mom
- An engaging "this or that" conversation with your teens
- Questions about "where are you going to college" on video
- Behind the Scenes photo shots of you
- Snippets of your set up
- You, sharing info about your client or the setup or the shoot
- Singing your chalkboard or whatever is unique to your studio experience
- Receiving a branded gift or tee or ?
- That's a wrap photo
- Packing up/ walking into the sunset
2. AROUND THE STUDIO: Where is your studio located? How are you set up? Do you have a space? Do you go to the client? Share it!
- Portrait displays
- Products around the studio
- Your style closet/hanging new pieces
- The snack/coffee bar
- The reception area/sales area
- Through the window
- Your signage/logo
- Hanging new product
- Your chandelier/other unique furniture or props
3. OTHER IDEAS: Get creative. Think "a day in the life of a photographer...come into my creative world..."
- Planning an event (the planing, the set up, the details, the bts, the takedown)
- Branded ANYTHING (snaps of anything with your logo)
- Editing (your process---you at the computer---creating and editing)
- Final photos (show the whole process: the shoot, the edit, the final)
- Products (receiving them into the studio/unboxing)
- Client pick up of product
- Client testimonials (HUGE on video---very powerful)
- The client at the ordering appointment (arrivial, during, happy client leaving)
- Your model meetings (seniors at the meeting, after the meeting, bts)
- "As seen in" --- don't forget to share photos of your article in a magazine, or featured on an IG account
- Shopping in a popular store that is big with teens
- Eating in a restaurant that again, is big with teens
- Snapchat Takeovers by your teen clients
4. GET PERSONAL: You have to test the waters on this and do what is best for you and your brand. You'll see me share snippets of my personal life but I've tested what works with my audience and keeps my teens engaged and following me. Remember: 80% content that is native to the platform (in the case of Snapchat, authentic, fun, real) and 20% sales.
GET SNAPPING AND HAVE FUN!
I INVITE YOU TO FOLLOW ME ON SNAPCHAT TO OBSERVE HOW I USE IT TO MARKET TO MY CLIENTS:
@TERIFODE ON SNAPCHAT